5 Psychological Principles that Will Help You Market Better

 Marketing strategies are becoming more and more systematic and thoughtful for every year. In the past, we’ve had to rely on best practice and gut feeling for much of the decisions that made it to market, but the availability of research has made it easier than ever to incorporate these findings in our work.

Here are 5 psychological principles that will help you market better to you target audience:

1. People prefer simplicity over complexity Simplicity theory states that people have a bias toward simplicity, and are predisposed to choose products and experiences that minimize their cognitive load. of consumers recommend of consumers are willing to  brand because of asimple pay more for uncomplicated experience.

Choice Overload

2. People love choice — but not too much The negative effects of choice can be more severe than a missed sale. Research shows that when there are too many options, customers feel anxious, will disengage, and can even become depressed. Understand the balance between too much choice and just enough.

Peak-end Rule

3. People only remember an experience based on its peak and its end-point. The Peak-end Rule says that people judge an experience based onhow they felt at its peak and its end, not the average of every moment of the experience. And that’s true whether the experience was good or bad.

Cocktail Party Effect

4. People prefer relevant, personalized messages 70% of brands ina recent Everstring report called personalization a “top priority” because it compels customers to act.

The ROI of personalized marketing:

1. Personalized marketing drives growth

2. Personalization drives long-term customer value

3. The higher the investment, the better the returns

Social Proof

5. People are scared to try new things (unless everyone else is doing it too) When asked to try something new, people feel anxious and unsure. This fear is deeply embedded in our psychology and needs a strong persuasion tactic to overcome.

Here are a few ways to use Social Proof when designing experiences

1. Ask customers to be more like the crowd

2. Enable customers to put their trust in the crowd

3. Get an expert to recommend your product